Mexico’s Day of the Dead festivities are expected to provide a strong boost to the national economy.
According to the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur), economic activity linked to the celebrations—from October 26 to November 2, 2025—is projected to reach 49.5 billion pesos.
This represents a 9.2% increase compared to 2024, underscoring the vitality of trade, services, and tourism during one of Mexico’s most iconic traditions.
The organization noted that the celebration of November 1 and 2 merges cultural heritage with economic activity, directly benefiting thousands of small and medium-sized enterprises across the country.
Among the most in-demand items are marigold flowers, pan de muerto (traditional bread), typical foods, altar decorations, costumes, and sweets. Tourism and hospitality services are also expected to see higher activity this year.
Another factor expected to strengthen demand is the overlap of Friday, October 31, with “Viernes Muy Mexicano,” a nationwide discount event that coincides with the end of the month and payday for many workers.
“Celebrating our traditions also means investing in our communities. Concanaco-Servytur will continue supporting family-owned and local businesses, key pillars of Mexico’s economy and cultural identity,” said Octavio de la Torre, president of the organization.
The main sectors set to benefit include floriculture, bakeries, traditional food producers, altar and decoration suppliers, costume and candy sellers, convenience stores, supermarkets, public markets, hotels, and travel agencies.
Source: El Horizonte
