Mexico’s Day of the Dead celebrations could generate around MXN 53 billion in economic activity, according to an estimate from the country’s national chamber of commerce, services, and tourism.
The projection covers the period from October 25 through November 2, 2026, with increased activity expected across public markets, bakeries, restaurants, hotels, and family-owned businesses tied to the holiday.
Concanaco said spending is expected to be concentrated on flowers, food, traditional bread, altar supplies, lodging, and tourism services.
Mexico City, Oaxaca, Michoacán, Puebla, and San Luis Potosí are among the states expected to see the strongest tourism activity during the holiday period.
Major attractions include the Day of the Dead parade and Mixquic celebrations in Mexico City, traditional processions in Oaxaca, vigils in Janitzio and Tzintzuntzan, monumental altars in Huaquechula, and Xantolo celebrations in the Huasteca region.
The holiday period combines local consumer spending with tourism demand, supporting a broad range of services and small businesses linked to Day of the Dead traditions.
Source: Enfoque
