Mexico is stepping up efforts to diversify its agri-food exports by targeting the European Union, seeking to reduce its heavy dependence on North American markets.
The strategy was discussed during the Mexico–European Union Forum on Agri-Food Opportunities and Diversification, where government officials, industry leaders, and stakeholders explored ways to strengthen Mexico’s position in Europe.
The forum included working sessions focused on key sectors such as livestock, fruits and vegetables, agroindustry, and fisheries. Participants addressed regulatory, sanitary, logistical, and commercial challenges, as well as potential solutions to improve market access.
These efforts come as Mexico and the EU move closer to finalizing an updated trade agreement. Under the proposed terms, roughly 86% of Mexican agricultural and fisheries products could enter the European market duty-free, along with preferential conditions for strategic goods like honey, bananas, orange juice, and processed foods.
Currently, more than 90% of Mexico’s agri-food exports are concentrated in North America, highlighting the importance of diversification. In 2025, Mexico ranked as the EU’s 30th-largest agri-food supplier, with exports exceeding $1.5 billion—pointing to both challenges and untapped potential.
With a market of around 450 million consumers, the European Union represents a significant growth opportunity, provided Mexican producers can meet the region’s quality and regulatory standards.
Source: Forbes México
