World Cup matches held in Mexico drove a 10% to 15% increase in sales for small retailers, according to estimates from the National Alliance of Small Businesses, known as ANPEC.
Most of the growth came from products commonly purchased for match viewing, including beer, soft drinks, bottled water, snacks and deli meats. Prepared foods such as tacos, corn snacks and other street-food items also saw stronger demand.
ANPEC described the increase as a temporary lift for businesses following several months of weak consumer spending. The organization cautioned, however, that sales could return to previous levels once the tournament ends.
ANPEC President Cuauhtémoc Rivera said World Cup-related activity improved business conditions during the second quarter. He also noted that local shops were able to respond to higher customer traffic on match days.
The organization said the tournament delivered a measurable, though concentrated, benefit to Mexico’s neighborhood retail sector. Because the increase was largely tied to specific products and match-day spending, its longer-term impact will depend on broader consumer trends after the competition.
Source: Enfoque
